About You / FESTIVAL COMMERCIAL & BRANDING
Creative Lead
PROJECT DETAILS
ABOUT YOU asked me to create a motion identity for an exotic festival deep within northern Germany’s wilderness. I designed it as an immersive experience around self-expression, merging the worlds of art, fashion, music, and extreme sport.
STORYTELLING
Since self-expression can take many forms, a series of collage worlds were created to capture the essence of that feeling. Each world is built around the festival’s thematic pillars, namely: culture, conferences, fashion, music, sports and workshops.
CREDITS
Shout out to the great Benjamin Beck for inviting me to collaborate on this project and a huge thank you to the About You team for their confidence. If you’re looking to escape the city and embark on a journey of self-expression, here’s your chance!
Client: About You GmbH
Executive Producer: Björn Hansen
Creative Direction & Design: Benjamin Beck, George Simeo
Animation & Editing: George Simeo
Footage: About You x Pangea
Sound Design: Joe Barrucco
Producer: Carl Meyer