PROJECT DETAILS

ABOUT YOU asked me to create a visual identity for an exotic festival deep within northern Germany’s wilderness. This three day extravaganza invited attendees to reconnecting with nature, in an immersive experience designed around self-expression. This festival brought together the worlds of art, culture, fashion, music, and sports to deliver an experience that explored every curiosity.

I animated, edited and co-lead the creation of all visuals.

STORYTELLING

Since self-expression can take many forms, a series of collage worlds were created to capture the essence of that feeling. Each world is built around the festival’s thematic pillars, namely: culture, conferences, fashion, music, sports and workshops.

CREDITS

Shout out to the great Benjamin Beck for inviting me to collaborate on this project and a huge thank you to the About You team for their confidence. If you’re looking to escape the city and embark on a journey of self-expression, here’s your chance!

Client: About You GmbH
Executive Producer: Björn Hansen
Creative Direction & Design: Benjamin Beck, George Simeo
Animation & Editing: George Simeo
Footage: About You x Pangea
Sound Design: Joe Barrucco
Producer: Carl Meyer