PROJECT DETAILS

To create some hype around Braev’s debut album, we decided to build episodic IG content featuring snippets of select songs. Each episode is built around a different song, riffing off key lyrics, and when pieced together reveal a kind of origin story. Stay tuned, because this journey has just begun…

I directed & animated this piece.

ANIMATION & DESIGN

I love the idea of continuously bouncing between animated worlds and real ones... and especially blurring the line between styles in as seamless a way as possible. The key to that, is with smooth transitions!

First, I had to model the characters

CREDITS

Thanks to the entire ABOUT YOU fam for inviting me to collab on this feel good project. If you’re feeling fearless, pick up some of this sweet merch!

Client: About You GmbH
Project Supervisor: Elena Reudenbach
Creative Direction & Design: Ömer Irkilata, Efkan Irkilata
Animation & Editing: George Simeo
Producer: Jakob Knauer